Securing Growth: Digital Transformation with Integrated Sales and Marketing
Industries
Chemicals
Solutions
SAP Commerce Cloud, SAP S/4HANA Public Cloud
Services
SAP ERP Solutions, SAP E-commerce
The story of our customer
Aquachim, operating in the Chemicals and Pharmaceuticals industries, recognized that their existing systems were insufficient to handle their growing business and the demands of a dynamic business environment. To secure stability and adapt for the future, they made the strategic decision to invest in new, integrated software systems: SAP ERP and SAP CRM. They needed a reliable partner to ensure a quick and successful transition to these critical platforms.
Consulting approach and project highlights
Aquachim partnered with Novarto to carry out this fundamental digital transformation. The deployment was completed quickly and efficiently:
- Rapid Implementation: Novarto delivered a successful implementation of SAP CRM 7.0 integrated with SAP ERP in just 5 months.
- Integrated Platform: The project ensured seamless integration between SAP CRM and SAP ERP, creating a unified system for front- and back-office operations.
- Sales Cycle Support: The solution provided comprehensive support for the complete sales cycle, streamlining the daily tasks of the sales representatives.
- Mobility/Field Support: Implemented journeys planning functionality specifically for their travelling sales agents, ensuring organized and efficient field operations.
- Marketing Enablement: Deployed Marketing campaigns functionality, allowing Aquachim to execute and manage targeted marketing efforts directly within the new CRM system.
Customer solution and advantages
The final solution provided Aquachim with the stability and adaptability they sought in a unified environment.
Customer Solution: A successfully implemented and integrated suite of SAP CRM 7.0 and SAP ERP systems.
Key Advantages (Problems Solved):
- Secured Business Stability: The new integrated systems provided the necessary stability to support their growing operations and adapt to market changes.
- Improved Sales Efficiency: Comprehensive sales cycle support and the journeys planning tool streamlined the daily work of sales agents, leading to more efficient sales processes and better customer coverage.
- Enhanced Marketing Capabilities: The new marketing campaigns functionality allowed Aquachim to engage in more effective and targeted promotional activities.
- Unified Data and Process: The tight integration between CRM and ERP eliminated data silos and ensured consistent information across sales, marketing, and core business processes.
Learn more about Novarto’s partnership with Aquachim
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