Going Beyond E-commerce: Digitizing Complex Solution Sales
Industries
Telecommunications, Electronics and loT
Solutions
SAP Commerce Cloud, SAP S/4HANA Public Cloud
Services
SAP ERP Solutions, SAP E-commerce
The story of our customer
Qmatic, a leading Swedish IT solutions provider, aimed to significantly increase its online sales significantly and move more of its customer interactions to digital channels. While they were already using SAP E-Commerce for its built-in integration with their SAP ERP system, they needed a more advanced, flexible, and customer-friendly solution to handle their complex product offerings and sales agreements.
They looked for a partner who could modernize their platform, improve user experience, and allow customers to easily purchase intricate solution packages online.
Consulting approach and project highlights
Qmatic selected Novarto as its implementation partner primarily because of the Frameless Web UI concept we proposed. This demonstrated our focus on modern, flexible architecture, resulting in:
- Agile and Concept-Driven Development: Implementation centered around the innovative Frameless Web UI for easier content management and faster application response times.
- Complex Configuration Implementation: Development of a custom product configurator specifically for selling complex solution packages and bundles online, which was previously a barrier.
- Deep Systems Integration: Successful integration with a 3rd-party license management system, ensured a smooth process from purchase to activation.
- Sales Enablement Tools: Creation of a Web UI tool for sales officers to easily maintain customer sales agreements, improving back-office efficiency.
- Personalized Catalogs: Implementation of a personalized product catalog for each customer, automatically reflecting their specific sales agreements.
- Cross-Platform Availability: Ensuring the final e-shop was fully functional on all popular mobile platforms (Android, iOS, and Windows).
Customer solution and advantages
The new e-shop, implemented by Novarto, successfully transformed Qmatic's online channel.
Customer Solution: A new, modern e-shop built on SAP Commerce featuring a Frameless Web UI and a custom-built product configurator for selling complex solution packages and product bundles.
Key Advantages (Problems Solved):
- Overcame Product Complexity: Enabled Qmatic to offer more products online, specifically complex product bundles and solution packages, which were previously difficult to sell through the web.
- Increased Sales Effectiveness: Provided convenient online tools for the back office sales personnel, leading to greater effectiveness and accuracy in their work and reducing manual errors.
- Improved Efficiency and Capacity: Allowed for the quick and effective processing of customer orders without increasing sales personnel, supporting the goal of growing online sales volume efficiently.
- Enhanced Customer Experience: Delivered a highly usable, modern e-shop running smoothly on mobile devices, making it accessible and convenient for all customers.
Learn more about Novarto`s partnership with Qmatic
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Digital enhancements and E-commerce platform implementation with subscription economy objectives
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